First let’s start by defining the following words:
the use of the imagination or original ideas, especially in the production of an artistic work.
the action or process of innovating.
a new method, idea, product, etc.
verb [ no obj. ]
make changes in something established, especially by introducing new methods, ideas, or products.
[ with obj. ]
introduce (something new, especially a product).
Often, when working on projects, clients tell designers that they (the designers) lack creativity. What I think they mean is that we, designers, lack innovation.
I believe that both creativity and innovation are important. You need to be able to create, to come up with new ideas, try putting together things that never match before and make it work. You also have to be able to innovate, to take an idea and make it new with the same look feel and data from the client’s artwork.
What I have learned from the past years, clients don’t know the difference between those 2 words. We can agree with this little reflection from a friend:
“It’s amazing to see how easily they can be confused. One can generate the other but most likely will not always go the other way around because innovation can be spawned from creativity when all current process methods can’t help create the original idea therefor a new process is created that innovates and better the process and opens up new possibilities.”
– Cedric R.
So my dear friends, designers and other creative people, next time a client tells you that you are not creative, just tell your self that they don’t know any better and put some innovation into your work.